Performance had plummeted, making it difficult to achieve even a modest goal of 20 conversions per day at a $3.75 CPA.
The account structure was a mess, making it nearly impossible to analyze performance or scale efficiently.
An outdated landing page was severely impacting the effectiveness of all marketing efforts.
Ineffective ad copy and headlines were failing to resonate with the target audience, leading to low engagement and conversion rates.
Tracking & Attribution: Adjusted all tracking tags and attribution models.
Ad Clarity: Revamped ads with clear headlines and descriptions, highlighting specific baby brands and regional identifiers.
Keyword Optimization: Conducted new market and keyword research to lower CPC.
Performance Max Campaigns: Leveraged Google’s PMax for broader reach, making it the best performer after optimization.
CRO Optimization: Updated the client’s outdated landing page, which was the key factor in improving performance.
Account Structure: Segregated products and demographics for better understanding and scaling.
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